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Vegan Insiders: Vurgerface

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by Sean Forester

Our latest Vegan Insider is Sarah Boland, the brains of Dublin's newest vegan burger joint Vurgerface. In just four months, Vurgerface has been popped up all over Dublin. After a successful launch in The Belfry, Stoneybatter in July and sold-out spell at Dublin VegFest, Sarah and her incredible 'crap-free' vegan burgers are at home (for now) in Dice Bar, Smithfield - but Sarah has big plans to take over Dublin City one vegan burger at a time.

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How long have you been vegan and what inspired you to start a Vurgerface?

 

It's actually all very new for me. When I set up the brand I was not 100% vegan, I was still eating some meat and fish but less and less of it. I started a raw fruit and veg detox a month ago due to a minor health issue and have since decided that now is the perfect time for me to go vegan. It's something I have been gearing towards for a long time so am delighted that the transition has finally been made.




What has been the most amazing result of becoming vegan for you personally?

 

Since becoming vegan, I feel that I am experimenting more in the kitchen. There are so many delicious vegan recipes out there. I had never cooked raw soups before and some of them taste surprisingly good. Overall, both my mental and physical health feels better. And lastly, I feel that my conscience has somewhat lifted.



What is your favourite vegan dish & restaurant?

 

My favourite spot in Dublin is probably Sova Vegan Butcher for a treat or Cornucopia for their breakfast. In London, I was most impressed by 'By Chloe'. Their execution of everything from food to branding to interior decor is so impressive, and inspirational.



Do you have any favourite vegan fashion brands or cruelty-free beauty products?

 

I am trying to make a conscious effort to use both Irish made and vegan at the moment. Pit Putty is one on my hit list. They are an Irish vegan brand producing 100% natural deodorants with super fun branding. I have also started experimenting a lot more with essential oils, which I use in soaps and perfume



What do you think of the move towards vegan leather and do you own any vegan leather products?

 I think it's great, there's no need to slaughter animals for leather. I bought a pair of vegan docs recently and I love them.

 


What were the biggest challenges you encountered when setting up Vurgerface and how did you overcome them?

 

As my background is primarily in design, I did not have as much experience in the food industry as some of the other guys but I found people that had the expertise I needed and worked alongside them. At first it was hard as it was a totally new scene for me but if you find the right people, it will make a huge difference to your business moving forward.



Your pop-ups have been a huge success, but do you plan to open a Vurgerface?

 

Yep, thats next on the agenda. We are currently looking at spaces around Dublin.



Do you have any advice for aspiring vegan entrepreneurs out there?

 

I would say if you have an idea, bounce it around with your family and friends and if you get good feedback, just run with it. If it doesn't work out you can move onto the next one. I think it generally takes a few attempts before you hit the nail on the head, and as you go, you're always learning and expanding the network.



Where can people follow you and find out what you are up to?

 

You can check us out on Instagram or Facebook for all the latest news on Vurgerface.

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